Leadership in times of change

How Managers Can Take Their Business Globally in the Era of Digital Transformation
This article focuses on innovative managers in international trade, focusing on their impact, recent research, and real-world examples of success and change in global markets.

Introduction:
Digital transformation is not only changing business processes, but it is also driving international trade managers to seek innovative ways to lead their organizations.

Characteristics of managers in the era of digital transformation:
• Technology savvy: Mastering digital tools to improve processes
• Collaboration with startups: Collaborating with start-ups to create innovative products
• Flexibility: Ability to adapt to new technologies and rapid market changes

Example:
Microsoft, led by Satya Nadella, was able to effectively implement digital transformation globally by incorporating cloud technologies into its processes and become one of the largest technology companies.

The Impact of Digital Transformation at Microsoft on Global Growth

2018 Global Revenue
15% Cloud Usage
5% Growth in New Markets ($Billion) 110

2019 Global Revenue
25% Cloud Usage
7% Growth in New Markets ($Billion) 143

2020 Global Revenue
35% Cloud Usage
10% Growth in New Markets ($Billion) 160

Conclusion:
Managers should use new technologies to advance their business goals and focus closely on digital trends.